COACH
SS19 On Boarding

Event Design | Publication Design | Illustration

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Agency: Vie23 Fashion Curation
Creative Director: Elvin Feng
Designer: Jia Yu

Designed for Coach employee training events featuring tabletop games, the event venue displays and brochure design incorporate the current season's product characteristics, including joints with sewing traces and a vibe of collage of block colors. The design features a modular composition of chessboard graphics and joint details abstracted from the product characteristics, and the training kit is an eight-fold booklet with task cards that guide one-way game missions. The illustrations depict iconic landmarks of New York City.