![](https://freight.cargo.site/t/original/i/930e539816d29df75c1443593785573695b5961cd0917eb2efbfdced7a447de6/coach1.jpg)
COACH
SS19 On Boarding
Event Design | Publication Design | Illustration
Print
Agency: Vie23 Fashion Curation
Creative Director: Elvin Feng
Designer: Jia Yu
Designed for Coach employee training events featuring tabletop games, the event venue displays and brochure design incorporate the current season's product characteristics, including joints with sewing traces and a vibe of collage of block colors. The design features a modular composition of chessboard graphics and joint details abstracted from the product characteristics, and the training kit is an eight-fold booklet with task cards that guide one-way game missions. The illustrations depict iconic landmarks of New York City.
![](https://freight.cargo.site/t/original/i/56b5c77236082a807c0214786bac37535172de4acd57b4343e693f681207eb63/coach.jpg)
![](https://freight.cargo.site/t/original/i/285b2d271e517906691d2273ba438aafa88e0c43d6e2da38e70215774d3bc956/coach1.jpg)
![](https://freight.cargo.site/t/original/i/48797d1bc9064fe3b1d14a324f16d06e65bcaf62284f65f7ecedb6d5771de23d/coach2.jpg)
![](https://freight.cargo.site/t/original/i/7323eab93991cde8f0ad5bc7e4b7555468908533a49788296d2efc8b972cbedd/520--03.jpg)
![](https://freight.cargo.site/t/original/i/b2bd870ea25f55c54e491e945e4e32fcd7e7eac3a3b2765e42791ae0344b18a3/520--04.jpg)
![](https://freight.cargo.site/t/original/i/155498fba54b390dfa66facf30af298bcc832a0923fc1c6f323b1e2ba1390a4f/.jpg)
![](https://freight.cargo.site/t/original/i/33590294ab5d4848d25d8c6e86f912d28d5d2ed80f92171be4de9afd7c873355/11111111.jpg)
![](https://freight.cargo.site/t/original/i/f7f2bc34feea6f325f636bbb1a3c5885d9bc194de01e5a29763e707449593e8a/Screen-Shot-2023-03-28-at-00.36.47.png)
![](https://freight.cargo.site/t/original/i/0b6fffee10b559d5d0b0d98546d702ae86a11d5532f16914f38380ee2e5d03f2/Screen-Shot-2022-12-02-at-23.04.20.png)
![](https://freight.cargo.site/t/original/i/a808d752593398f1ea93b385df817f345414905f32ee8deca1a4b0434c97cbbf/Screen-Shot-2023-03-28-at-00.31.09.png)