COACH
SS19 On Boarding

Event Design | Publication Design | Illustration
Print

Agency 
VIE23 Fashion Curation
Creative Director 
Elvin Feng
Designer 
Jia Yu

Designed for Coach employee training events featuring tabletop games, the event venue displays and brochure design incorporate the current season's product characteristics, including joints with sewing traces and a vibe of collage of block colors. The design features a modular composition of chessboard graphics and joint details abstracted from the product characteristics, and the training kit is an eight-fold booklet with task cards that guide one-way game missions. The illustrations depict iconic landmarks of New York City.