When your flow goes rogue

Packaging Design | Branding

Print

This rebranding project aims to reduce the shame of using feminine hygiene products through inclusive design that respects women’s unique experiences during menstruation. It features elegant lines that subtly suggest the female form and uses soft visuals to create a sense of calm and positivity. Subtle gradients and a clear "some," "more," and "most" system effectively communicate absorbency levels while maintaining a minimalist and sophisticated appearance.


GDUSA Package Design Awards 2025, Winner
Communication Arts 2025 Typography, Shortlist