When your flow goes rogue

Packaging Design | Branding

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This rebranding project aims to reduce the shame of using feminine hygiene products through inclusive design that respects women’s unique experiences during menstruation. It features elegant lines that subtly suggest the female form and uses soft visuals to create a sense of calm and positivity. Subtle gradients and a clear "some," "more," and "most" system effectively communicate absorbency levels while maintaining a minimalist and sophisticated appearance.