Code Word Archive
Publication | Typography | Poster | Motion
Print | Digital
2023
Mentors
Sandra Maxa, Hayelin Choi
Forough Abadian, Amelia von Wolffersdorff
Designer
Jia Yu
To thwart censorship on online platforms, many people have created code words to communicate sensitive topics. As a result, people have become metaphorical poets, deciphering each other’s codes, causing some words to lose their original meanings, and some words to disappear.
Code Word Archive imagines a future where there is no longer a censorship mechanism, and the cryptic text of the past becomes a document of future human archaeology. A dictionary and videos become tools for deciphering poetic ciphers, tracing the taboos, and collecting memories of a period of online censorship.
︎︎︎Featured in Dezeen School Shows, 2023
Code Word Archive imagines a future where there is no longer a censorship mechanism, and the cryptic text of the past becomes a document of future human archaeology. A dictionary and videos become tools for deciphering poetic ciphers, tracing the taboos, and collecting memories of a period of online censorship.
︎︎︎Featured in Dezeen School Shows, 2023
Appendix: Preliminary Visual Exploration
Digital Identity Dilemma Alphabet
An interactive web-based piece that explores the challenges, subtle contexts, and layered meanings of digital identity.
This typographic experiment lays a conceptual and aesthetic foundation for continued research.
Prototype (Click to interact – desktop only)
When your flow
goes rogue
Packaging Design | Branding
Print
2023
Mentor
Jennifer Cole Phillips
Designer
Jia Yu
This rebranding project aims to reduce the shame of using feminine hygiene products through inclusive design that respects women’s unique experiences during menstruation. It features elegant lines that subtly suggest the female form and uses soft visuals to create a sense of calm and positivity. Subtle gradients and a clear "some," "more," and "most" system effectively communicate absorbency levels while maintaining a minimalist and sophisticated appearance.
Indigo Design Awards 2025, Silver
Indigo Design Awards 2025, Silver
GDUSA Package Design Awards 2025, Winner
Communication Arts Typography 2025, Shortlist
︎︎︎Featured in GDUSA April 2025
HERBORIST DERMA
Niacinamide & Hyaluronic Acid Series
Packaging Design | Branding
Print
2019 – 2021
Company
Shanghai Jahwa United Co., Ltd.
Creative Director
Jun Wang
Designer
Jia Yu
Developed packaging designs for the new product lines as part of the brand revitalization.
Reflecting HERBORIST DERMA's new "high-tech, high-performance, high-end" positioning, the packaging features geometric diamond-cut patterns to convey brilliance and clarity. A pale gold cap and white glass bottle highlight the product's premium feel and whitening, moisturizing benefits. The pearlescent finish adds a luxurious touch, enhancing the design's elegance and modern appeal.
Reflecting HERBORIST DERMA's new "high-tech, high-performance, high-end" positioning, the packaging features geometric diamond-cut patterns to convey brilliance and clarity. A pale gold cap and white glass bottle highlight the product's premium feel and whitening, moisturizing benefits. The pearlescent finish adds a luxurious touch, enhancing the design's elegance and modern appeal.
Niacinamide Brightening Series
Hyaluronic Acid Hydrating Series
HERBORIST Gift Set
Packaging designs for HERBORIST and HERBORIST DERMA, featuring limited-edition gift sets and regular packaging.
HERBORIST 23rd Anniversary Gift Set
Creative Director Jun Wang
Designer Ying Quan, Jia Yu
HERBORIST 2020 Mother's Day Gift Set
Creative Director Jun Wang
Designer Huan Meng, Jia Yu
HERBORIST Aqua Booster Freeze-dried Mask, Brightening & Moisturizing Mask Set
HERBORIST DERMA Olympic Mask Set
ChildArt Magazine
Publication Design
Digital
Agency
International Child Art Foundation
Publisher & Editor
Ashfaq Ishaq, Ph.D.
Editorial Projects
2025
– Robotics
– Art & Social Justice
– Philanthropy
2024
– AI & Art
– Art & Sports
– Dance
ChildArt is the quarterly magazine of the International Child Art Foundation, designed to inspire young minds through creative expression and global dialogue. Each issue centers around a theme that connects art with pressing social and cultural topics.
As Design Manager, I contributed to both the visual and editorial direction of selected issues. It was a rewarding and playful design challenge, allowing me to translate complex themes into accessible, vibrant layouts.
As Design Manager, I contributed to both the visual and editorial direction of selected issues. It was a rewarding and playful design challenge, allowing me to translate complex themes into accessible, vibrant layouts.
Art & Social Justice – GDUSA Digital Design Awards 2025, Winner
︎︎︎ChildArt Magazine
COACH
SS19 On Boarding
Event Design | Publication Design | Illustration
Print
2019
Agency
VIE23 Fashion Curation
Creative Director
Elvin Feng
Designer
Jia Yu
Designed for Coach employee training events featuring tabletop games, the event venue displays and brochure design incorporate the current season's product characteristics, including joints with sewing traces and a vibe of collage of block colors. The design features a modular composition of chessboard graphics and joint details abstracted from the product characteristics, and the training kit is an eight-fold booklet with task cards that guide one-way game missions. The illustrations depict iconic landmarks of New York City.
